For Pet Brands Selling Through Major Distributors

Stop Losing Revenue to Buried Scorecard Exceptions.

We turn every distributor scorecard into a named owner, a corrective action, and a QBR-ready summary within 48 hours — so chargebacks, penalties, and strained retailer relationships stop repeating cycle after cycle.

  • 48-hour first analysis
  • Named owner for every exception
  • QBR-ready summary
  • Two-cycle look-back audit included
Resolution Pipeline · Chewy
Illustrative
  1. Scorecard uploaded
    Chewy Q3 2026.pdf
    01
  2. Exception detected
    Fill Rate 87.4% vs 95% target
    Detected
  3. Priority 1: Revenue-Critical Exception
    Highest estimated financial impact
    Detected
  4. Root cause diagnosed
    Inbound routing delay, DC-3
    04
  5. Owner assigned
    M. Chen — Logistics, due Fri
    Assigned
  6. Corrective action tracked
    Carrier SLA revision in review
    Assigned
  7. Issue resolved
    Estimated exposure protected: $42,000
    Resolved
  8. QBR-ready summary generated
    1-page executive report
    08

Product preview — the ScoreLoop resolution pipeline. Every exception routes to a named owner and a tracked outcome.

The Same Scorecard. Two Very Different Weeks.

Drag the divider.

Before: 19 days unopened, no owner. After: every exception assigned within 48 hours.

EXCEPTION REPORT · CYCLE NAfter ScoreLoop

Fill rate 86.4% — below 95% target

Root cause: carrier SLA miss · Owner: M. Chen, Logistics

Assigned

Invoice accuracy variance — $18,400

Root cause: pricing mismatch · Owner: R. Patel, Finance

Assigned

Chargeback #CB-2291 — $2,140 disputed

Evidence package submitted · Owner: R. Patel, Finance

In review

ASN compliance flag

Corrected label mapping · Closed within cycle

Resolved

Nothing else outstanding.

4 exceptions detected · 4 owners assigned · 0 unassigned

✓ Every exception owned · QBR summary ready

INBOX · 47 UNREADBefore
  • Chewy Vendor Ops19d

    Q3 Scorecard attached, action required

  • Alex R.12d

    FW: FW: fill rate?? — anyone looking at this

  • UNFI Remittance8d

    Deduction notice $7,145

  • Jamie K.5d

    RE: RE: RE: who owns this — not mine, check with logistics

  • Shared drive6w

    scorecard_v3_FINAL(2).xlsx — last edited 6 weeks ago

  • Petco Vendor Portal4d

    Chargeback notice #CB-2291

  • Alex R.3d

    RE: fill rate?? bumping this again

  • UNFI Remittance2d

    Deduction notice $3,880

  • Jamie K.1d

    RE: RE: RE: RE: who owns this

⚠ Scorecard unopened for 19 days · no owner · QBR in 2 weeks

See what your last scorecard missed.

Why this exists

The Scorecard Is Not the Problem. What Happens After It Arrives Is.

Distributor scorecards do not create the loss. Delayed corrective action does. By the time the right people are aligned, deductions have accumulated, shelf space is at risk, and distributor relationships are already under pressure.

We close the gap between receiving a scorecard and resolving the issues that matter most.

Buried Exceptions

Scorecards are delayed, deprioritized, or never fully reviewed.

Unclear Ownership

Issues move between Sales, Supply Chain, Operations, Logistics, and Finance without a named owner.

Repeated Revenue Leakage

The same unresolved exception returns during the next scorecard cycle.

Who this is for

Built for Pet Brand Leaders

For founders, Directors of Sales, and National Account Managers at pet brands generating approximately $3 million to $30 million in annual revenue and selling through Chewy, UNFI, or Petco.

ChewyUNFIPetco

This is likely for you if:

  • Distributor scorecards are handled manually across several departments.
  • Scorecard reviews are repeatedly deprioritized or abandoned.
  • No one has clear responsibility for resolving every exception.
  • Your team reconstructs updates before distributor reviews.
  • Deductions or performance issues continue appearing without a documented resolution.
  • Scorecard failures are costing you money through deductions, penalties, or lost orders.
The closed-loop workflow

From Scorecard Upload to Closed-Loop Resolution

STEP 01

Upload

Submit the current distributor scorecard and the prior two scorecard cycles.

STEP 02

Detect and Diagnose

Every exception is flagged, interpreted, ranked by estimated revenue impact, and mapped to a likely operational cause.

STEP 03

Assign and Act

Each issue receives a named owner, recommended action, and deadline.

STEP 04

Resolve and Report

Corrective actions are tracked and summarized in a QBR-ready one-page report.

Visibility identifies the issue. Closed-loop execution gets it resolved.

What you receive

What You Receive Within 48 Hours

Delivered within 48 hours of upload
First, the system finds and explains

Exception Detection

Every scorecard exception surfaced automatically the moment your documents are processed.

Root-Cause Diagnosis

Each exception traced to its cause: carrier miss, pricing mismatch, label error, or data gap.

Then, the loop closes
Feature 01

Revenue Impact Prioritization

Detected exceptions are ranked by estimated financial exposure — which issues are costing the most money right now.

Why it matters

A team managing multiple distributor relationships doesn't need twelve flagged issues; they need to know which three protect the most revenue. This turns an overwhelming list into a clear order of attack.

RANKED BY EXPOSURE4 exceptions
1Fill rate shortfall — Cycle N
$42,000
2Invoice accuracy variance
$18,400
3ASN compliance flag
$9,150
4Late routing (2 lanes)
$3,200
Feature 02

Named Ownership Routing

Every exception is assigned to a specific internal owner — supply chain, logistics, finance, operations — with a recommended corrective action and a deadline.

Why it matters

This is the wedge no dashboard offers. Issues stop floating between departments. One owner, one action, one date — the moment “nobody owns it” ends.

OWNERSHIP ROUTING3 assigned
Fill rate shortfall
SCSupply Chain·Due Fri, Cycle N+1
Assigned
Invoice accuracy variance
FIFinance·Due Wed, Cycle N
Assigned
ASN compliance flag
LGLogistics·Due Mon, Cycle N
Assigned
Feature 03

Corrective Action Tracking

Each assigned action is tracked from open to resolved, with timestamps, creating a closed loop.

Why it matters

The same exceptions stop recurring cycle after cycle, and the brand builds a documented history proving issues get fixed — not just noticed.

RECURRING EXCEPTIONSAll closed each cycle
Cycle N-2
5
exceptions
Resolved
Cycle N-1
3
exceptions
Resolved
Cycle N
1
exception
Resolved
Recurring exceptions down 80% across three cycles.
Origin

Why We Built This

Sales
Supply Chain
Operations
Logistics
Finance
Retail Brand Operations

Our approach is grounded in years of managing distributor scorecards, coordinating corrective action across Sales, Supply Chain, Operations, Logistics, and Finance, and preparing for high-stakes distributor reviews.

It is also informed by firsthand experience operating a pet brand and managing the same pressures around product availability, retail relationships, and issue resolution. 

That experience shaped a practical, closed-loop process designed to move every exception from detection to ownership, action, and documented resolution.

Operator-led. Cross-functional. Built for execution.

YOUR DATA

You're sharing commercially sensitive documents. Here's how they're treated.

Used for one purpose

Solely to produce your analysis. Never shared with third parties.

Never used for training

Your data never trains AI models.

Deleted on request

Returned or permanently deleted at engagement end.

NDA before anything

Mutual NDA signed before any document changes hands.

Pilot offer

What the Three-Month Pilot Includes

  • Current scorecard analysis
  • Exception and root-cause report
  • Named ownership and corrective-action plan
  • Resolution tracking
  • QBR-ready executive summary
Look-back review

We re-examine your previous scorecards and deduction history for missed, disputable, and recoverable items, delivered as a dispute-ready evidence package.

Guarantee

If the first analysis does not surface at least one critical exception you were not already actively resolving, we keep working at no additional cost until it does.

FAQ

Frequently Asked Questions

Your current distributor scorecard in PDF, Excel, CSV, or even a portal screenshot — plus the prior two cycles for the look-back audit.
Next scorecard cycle

Resolve the Issues Before the Next Scorecard Cycle

Within 48 hours, know which exceptions matter most, what likely caused them, who owns each corrective action, and where past deductions may be recoverable.

Limited pilot capacity to ensure hands-on analysis and implementation support.